You need to do the ALL_LOCAL_DRIVES backup to use BMR, which means everything, + you need to get some drivers and windows patches.
Dunno if this trueimage program is better or worse, can you move a server to new hardware with it? I have successfully restored a server to different hardware and vmware with BMR, thought it took quite a few hours to make it run without problems.
Havent tried the newest BMR yet.