Partnering with other partners allows you to expand your revenue opportunities with little or no investment on your part. If you can't afford to hire for a specific skill set or don't want to lose resource hours to training and accreditation efforts, you should consider building relationships with other complementary partners to help bolster opportunities and revenue for both of you. Your strengths may be another partner's weakness and vice versa. Partnering might turn your lemons in to lemonade.
