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Getting traction in the SMB space

robtheailean
Not applicable
Partner Accredited

This is not going to be popular; but it has to be acknowledged.

I have been working extremely hard to get some penetration into the SMB space with SEP for the past 2 and a bit years.
The trouble is, so many of my clients have such bad memories of some of the disasters of 2007/2009  et al AV and similar branded products, that they flat out refuse to accept that things are much better now with SEP and the recovery/backup products.

I really think Symantec needs to address this area, (and everyone says how BIG the SMB space is...) with a focussed marketing campaign.
In my case, one tiny voice shouting into a vast room is not getting very far.

Anyone else seeing this sort of resistance?
(I am in Australia - Canberra, so it may be a little different in environmental terms, where you have large Govt depts on one hand and many SMB's on the other and nada in between.)