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Keep Your Clients from Being Blacklisted

The Best Blacklist Protection—Symantec Website Security

Search engines, the heart of the internet, reserve the right to blacklist websites. Blacklisting can mean that a company does not show in search results or that a warning is given if a user clicks on a blacklisted website. Websites become blacklisted for a variety of reasons. The two most frequent reasons are:
  • Failing to meet search engine usage guidelines (i.e. overly aggressive search engine optimizations [SEO] that violate a search engine's terms of service)
  • Websites being shown as a source of malware

The malware could be intentional (i.e. phishing, spoofed websites) or unintentional (i.e. website has been hacked or otherwise infected by a third party). A surefire way to get blacklisted is to harbor a website being infected with malware.

Blacklisting has a clear impact to a company's business in two ways:

  • Potential loss of revenue
  • Bad reputation for not investing in website security to protect the interests or/and financial information of their end customers

Getting off the blacklist however can be a time-consuming and involved process that can take up to an average of a week or more. The best approach with your customers is to ensure that their website is malware free and/or if it is affected that the issue be identified quickly and provide a solution that will address the problem.

Symantec has you and your client covered with anti-malware scanning solutions, such as our standalone GeoTrust Daily Anti-Malware Website Scan solution or our more comprehensive bundled solutions that includes industry-leading SSL, Daily Anti-Malware Website Scan, Vulnerability Assessment that can be found in Symantec's Secure Site Pro, Secure Site EV, and Secure Site Pro EV. 

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