IDC released the Q4 2014 PBBA press release yesterday, Worldwide Purpose-Built Backup Appliance (PBBA) Market Revenue Breaks the $1 Billion Mark in the Fou....
Key highlights:
- Symantec grew 23.1% (4Q14/4Q13). Compared to EMC of -1.3%. Yes, that is a negative 1.3%!
- Symantec grew 16.2% (2014/2013 total revenue). Compared to EMC 3.6%. We outgrew EMC 4.5 times!
Some talking points:
1. Use the report and numbers to validate our success & momentum in the market:
- TALKING POINT: Symantec were the fastest growing backup appliance vendor.
- TALKING POINT: More people are choosing Integrated Appliances. Integrated Systems are the fastest growing segment.
- TALKING POINT: More people are choosing Symantec. Symantec is the fastest growing backup appliance vendor.
2. Know that:
- Most customers don’t know what PBBA means and IDC reports highest level details (target vs. integrated and open systems vs. mainframe).
- TALKING POINT: Ask customers whether they have any type of backup appliance and how they view it – then tell our story.
3. Fastest growing segment in PBBA is “Integrated Systems” – and Symantec are the fastest growing vendor in this segment
- TALKING POINT: PBBA is evolving from “target dedupe” to “integrated system”
- TALKING POINT: Tell the Symantec integrated appliance story
Arjan van Proosdij
@arjanvp
