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What's all the fuss about? Why social media participation is important for your business.

Social media—by now almost every company knows they need to get on board in some way, but many don’t know where to start. Many have started that Facebook page or put out a few tweets only to lose momentum. Others inspire envy in their seemingly effortless success with thousands of followers and comments galore.

To help you be the latter instead of  the former,  the Symantec Partner Digital Strategy team and I will be offering tips and tricks in a series of posts starting today, complete with guidance and case studies to help you better navigate how to use social media for your business and connect with your customers. We’ll start small and drill down over time.

And we’d love to hear from you—what are your own successes, challenges, what would you like to know more about. We also invite you to join us online on Twitter and Facebook.

To kick of our series, let’s look at why, even if it does not seem like it, your company may want to consider having a social media presence.

In its 2012 Social Media Marketing Industry Report, Social Media Examiner found that:

  • More than 93% of B2B marketers use social media to market their businesses.
  • 83% of marketers felt social media was important to their businesses.
  • 85% of all marketers indicated that their social media efforts have generated more exposure for their businesses.
  • 56% built new partnerships through social media after investing as few as 6 hours per week.
  • 61% of marketers see lead generation benefits with social media by investing 6 to 10 hours per week toward social efforts.


And according to a HubSpot infographic:

  • 71% of consumers are more likely to make purchases based on social media referrals.

With statistics like these, it’s hard to argue against having a social media presence. But, where do you start and how do you know if the effort is worth it? Over the coming weeks, we’ll examine social media platforms, the importance of setting objectives, terms to know, how to build a social media strategy and more. 

Where is your company in its social media efforts?