Partners

Starting—or restarting—your company blog

Starting and/or maintaining a company blog can be daunting. While readers expect regular updates, you and other contributors are most likely writing posts in addition to your regular job duties. And y...

Getting local with regional social media platforms

In our social media series, so far I’ve discussed the basics of the most-popular globally-focused social media platforms. Some businesses though may need to use a social media platform other than thos...

LinkedIn Advertising 101

LinkedIn is the place to find business professionals online. It has more than 225 million registered users around the globe, and about one third of those are in the US. If you are looking to find sale...

Twitter Advertising 101

I have written before about the value of Twitter as a communications tool for Symantec Partners. Twitter is a great way for interacting with customers and prospects in a real-time conversation and can...

Facebook Advertising 101

If you’re managing a Facebook community, you may have felt pressure to devote dollars to advertising. But is it really necessary? Facebook has admitted that on average, only 16% of your community sees...

The Value of Creating a LinkedIn Group

I’ve written before about the importance of building a LinkedIn presence for your business. And that is because LinkedIn is primarily a professional network, where there are opportunities to build rel...

How do you handle social media in a crisis?

In today’s business environment, companies move at a rapid pace to provide customers with the best products and services—especially on social media. In times of a national or worldwide crisis when an ...

Creating Effective and Engaging Facebook Content

I’ve written before about Facebook, and given that it has more than one billion active users and is the world’s largest social network, the opportunity for you as a partner is huge. Enticing potential...

What is Reddit and why should you care?

You’ve seen the headlines and heard your friends buzzing about it, but have you checked out Reddit? Everyone from U.S. President Barak Obama to Microsoft founder Bill Gates is using it to engage, answ...

Can I get a side of hashtags with that?

Hashtags—or # symbols, such as #SYMCPartners—are digital markers used to identify keywords or topics in a Tweet on Twitter. They were created organically on Twitter by users as a way to categorize and...

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