I need to explain some of the competitive advantages of System Recovery over other competitors similar solution. The thoughts that come to my mind are:
1. Ease of use
2. Performance - I can't find concrete data but I was told the backup and restore performance is better than other competitor's image backup software
3. Support for direct backup to cloud storage (Azure/AWS/S3 compatible)
4. Azure/AWS Marketplace support
5. AMI creation from P2V conversion
6. 20 years long track record
These are the most that I can think of. Any other that come to mind would be appreciated.