VOX

Starting and/or maintaining a company blog can be daunting. While readers expect regular updates, you and other contributors are most likely writing posts in addition to your regular job duties. And you may be have a tough time coming up with a compe...

In our social media series, so far I’ve discussed the basics of the most-popular globally-focused social media platforms. Some businesses though may need to use a social media platform other than those I’ve already covered. Some areas of the world ha...

LinkedIn is the place to find business professionals online. It has more than  225 million registered users around the globe, and about one third of those are in the US. If you are looking to find sales leads in social media, LinkedIn is one of the b...

I have written before about the value of Twitter as a communications tool for Symantec Partners. Twitter is a great way for interacting with customers and prospects in a real-time conversation and can generate valuable sales leads 140 characters at a...

If you’re managing a Facebook community, you may have felt pressure to devote dollars to advertising. But is it really necessary? Facebook has admitted that on average, only 16% of your community sees your content in their newsfeeds organically. Reli...