AWS re:Invent 2017, Star Wars, and Data Protection
For marketers, events like re:Invent are a testing ground to see how big of an impact we can make, for a given level of investment. For Veritas, we tapped into the pent-up anticipation of the new Star Wars: The Last Jedi movie and wove that theme around a single message for prospects/customers: Protect your data, Save the republic.
