Connect with Customers Through Social Media
The world is becoming more and more social , and so is the sales process. More than 93% of B2B marketers are using social media to reach customers. And more than 56% of B2B marketers acquired new customers using social media in 2011, while almost 60% of B2B marketers saw their search rankings improve after going social.
How do you handle social media in a crisis?
In today’s business environment, companies move at a rapid pace to provide customers with the best products and services—especially on social media. In times of a national or worldwide crisis when an event dominates online conversations, you need to be conscientious of what your company says on social channels—your own and others.Facebook Advertising 101
If you’re managing a Facebook community, you may have felt pressure to devote dollars to advertising. But is it really necessary? Facebook has admitted that on average, only 16% of your community sees your content in their newsfeeds organically. Reliably reaching more of your community requires a targeted Facebook advertising strategy.The Value of Creating a LinkedIn Group
I’ve written before about the importance of building a LinkedIn presence for your business. And that is because LinkedIn is primarily a professional network, where there are opportunities to build relationships and sales leads unavailable on other networks like Facebook or Twitter.Symantec Partner Social Media Series
To help our valued partners betterunderstand and utilize social media to connect with current and prospective customers, Symantec haskicked off a social media blog series just for you hereon Symantec Connect. Find the full series content here. And bookmark this page as we'll be adding new posts as we make them. In the series so far—from newest to oldest:Starting—or restarting—your company blog
Starting and/or maintaining a company blog can be daunting. While readers expect regular updates, you and other contributors are most likely writing posts in addition to your regular job duties. And you may be have a tough time coming up with a compelling and interesting content.LinkedIn Advertising 101
LinkedIn is the place to find business professionals online. It has more than 225 million registered users around the globe, and about one third of those are in the US. If you are looking to find sales leads in social media, LinkedIn is one of the best places to do it ,because many members are decision makers.