We hear you! Published Technical Collateral Survey Results
Want to know what your peers in the information management industry are thinking about, how they use published Veritas technical collateral, and what they find the most valuable? We did too. So, we asked several industry professionals for feedback, and here is what they said. Thank you to everyone who participated in our CPEP survey! Understanding customer experience The importance of understanding the various experiences of Veritas customers spurred the NetBackup Technical Marketing Engineering Team (TME) to launch a survey asking customers and partners about their use of technical collateral (e.g., technical briefs, white papers, videos, etc.). Here’s an overview of the feedback we received: Top 3 types of preferred collateral: Technical brief User guide White paper/video Top 3 go-to places to find collateral: Google Veritas.com Veritas SORT (Services and Operations Readiness Tool) Top 3 collateral topics of most interest: How to guides Feature overviews Installation/upgrade support Top 3 core themes of most interest: On prem workload protection Cyber resiliency/security/ransomware Cloud Top 3 represented industries in the responses: Telecommunications, Technology, Internet & Electronics Finance & Financial Services Healthcare & Pharmaceuticals GEO distribution of the respondents: 45% AMS (Americas region) 36% EMEA (Europe, Middle East, and Africa region) 19% APJ (Asia Pacific Japan region) The majority indicated their preferred type of collateral (e.g., white paper, video) depends on the context (e.g., deep dive, general overview, troubleshooting, etc.). The majority agree that collateral has helped in decision-making processes for purchasing Veritas products. We also conducted follow up interviews with some of the survey respondents who stated that they go to Google first, then the Veritas support portal, and SORT and VOX for specific uses (e.g., compatibility checks and seeing what others are talking about and interested in). Participants stated that they saw great value in CPEP and utilize documentation mostly to review in-depth information on specific features, or occasionally videos for general overviews (e.g., on the Veritas V-Bytes YouTube playlist). What does this mean for you? Do these preferences align with yours? Veritas is focused on adapting to your requirements with a powerful and continually evolving suite of solutions. Start a conversation with our product teams. Hyper-converged solutions such as the Veritas Access Appliance fit perfectly in the healthcare and public sector space, and new features (e.g., deduplication) in NetBackup 10.X take the company’s 30+ years of experience in data protection and puts it into a brand-new playing field. Check out the full results here. Feel free to visit cpep.veritas.com if you would like to participate in similar studies in the future.
Connect with Customers Through Social Media
The world is becoming more and more social , and so is the sales process. More than 93% of B2B marketers are using social media to reach customers. And more than 56% of B2B marketers acquired new customers using social media in 2011, while almost 60% of B2B marketers saw their search rankings improve after going social.
How do you handle social media in a crisis?
In today’s business environment, companies move at a rapid pace to provide customers with the best products and services—especially on social media. In times of a national or worldwide crisis when an event dominates online conversations, you need to be conscientious of what your company says on social channels—your own and others.
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Want to know what your peers in the information management industry are thinking about and planning for? We did too. So, we asked a bunch of industry professionals what was top of mind right now, and here is what they said. Many thanks to all of you who participated in our CPEP survey!
