The Value of Creating a LinkedIn Group
I’ve written before about the importance of building a LinkedIn presence for your business. And that is because LinkedIn is primarily a professional network, where there are opportunities to build relationships and sales leads unavailable on other networks like Facebook or Twitter.How do you handle social media in a crisis?
In today’s business environment, companies move at a rapid pace to provide customers with the best products and services—especially on social media. In times of a national or worldwide crisis when an event dominates online conversations, you need to be conscientious of what your company says on social channels—your own and others.Facebook Advertising 101
If you’re managing a Facebook community, you may have felt pressure to devote dollars to advertising. But is it really necessary? Facebook has admitted that on average, only 16% of your community sees your content in their newsfeeds organically. Reliably reaching more of your community requires a targeted Facebook advertising strategy.
