How do you handle social media in a crisis?
In today’s business environment, companies move at a rapid pace to provide customers with the best products and services—especially on social media. In times of a national or worldwide crisis when an event dominates online conversations, you need to be conscientious of what your company says on social channels—your own and others.808Views2likes2CommentsFacebook Advertising 101
If you’re managing a Facebook community, you may have felt pressure to devote dollars to advertising. But is it really necessary? Facebook has admitted that on average, only 16% of your community sees your content in their newsfeeds organically. Reliably reaching more of your community requires a targeted Facebook advertising strategy.659Views1like2CommentsThe Value of Creating a LinkedIn Group
I’ve written before about the importance of building a LinkedIn presence for your business. And that is because LinkedIn is primarily a professional network, where there are opportunities to build relationships and sales leads unavailable on other networks like Facebook or Twitter.202Views2likes1CommentTwitter Advertising 101
I have written before about the value of Twitter as a communications tool for Symantec Partners. Twitter is a great way for interacting with customers and prospects in a real-time conversation and can generate valuable sales leads 140 characters at a time.401Views1like0Comments- 211Views2likes0Comments
Musings and Observations from Partner Engage 2012
Last month, we held our annual Partner Engage conference in Baltimore – my first as the new Symantec Channel Chief – and coming away from that event I am filled with a real sense of excitement about the opportunities, insight and experiences we shared there.223Views0likes0Comments