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The bright future of dark data, with Veritas Technologies

Level 2


Despite the rise in security breaches and increasingly rigorous data protection regulations, businesses across the globe continue to maintain dark data. Unfortunately, this creates a ready target for cybercriminals.

Given Veritas’ long-standing role as an industry leader in data backup and recovery—supporting data management and protection among nearly 90% of Fortune 500 organizations—these realities may not be surprising but are no less concerning.

Illuminating the issue to identify the solution
In collaboration with research firm Vanson Bourne, Veritas fielded a study among 500 IT decision makers and data managers across 15 countries to better understand the breadth of this potential threat. The resulting Value of Data study demonstrates over half of data—52%—remains unclassified or untagged, indicating businesses have limited or no visibility over volumes of potentially business-critical data. 

And classifying data enables organizations to swiftly scan and tag data, guaranteeing sensitive information is properly managed and protected, regardless of where that data lives—especially important in light of regulatory standards requiring discrete retention policies be implemented and enforced across an organization’s data stores.


Addressing the weakest links
Public cloud and mobile environments represent a weak link in data security, with the majority of data across these environments most likely to be left unclassified and potentially unprotected. In fact, Vanson Bourne found only 5% of companies claim to have classified the entirety of their data in the public cloud, and only 6% have classified all of the data that sits on mobile devices. So how do we begin to address these issues?


Identifying the solution
It turns out, many organizations consider strengthening data security (64 percent), improving data visibility and control (39 percent) and guaranteeing regulatory compliance (32 percent) among their leading drivers for day-to-day data management—a step in the right direction.

Taking on tomorrow’s IT realities
With greater awareness of data, organizations can effectively determine its risk or value. To take on this task, businesses can use modern data management tools capable of providing valuable insights—from improving visbility of downtime patterns to optimizing storage based on true organizational need—with tomorrow’s IT realities in mind.

I invite you to access and download the complete Vanson Bourne Value of Data study report and read the global press release.