Look back over the past 20 years and think about the size of drives you’ve purchased. The first PC I owned ran Windows 95 and had a gigantic 512 MB hard-drive. This machine was used primarily for writing papers, emacs based email, and ‘surfing the net’. There was no way I could ever conceive of filling up my drive and thought I’d have the machine for years. Then the default format for music and photos was digitized, and it quickly ran out of space. When I bought my next PC, it had 8 times the storage, but came at a similar price.
That’s in the consumer space – where it gets interesting from the Enterprise Storage perspective. When SANs were gaining popularity for their speed and capacities back in the early 2000’s, 10 TB SANs were enormous and only reserved for the largest and most IT aggressive customers. In 2001, EMC Symmetrix 8000’s could be configured from 72 GB to “nearly 70 TB”. The estimated cost for a new Symmetrix 8000 at the beginning of 2001? $3 million
The costs of this storage have decreased consistently and exponentially every year and continue to do so. Going back to EMC, just to expand on this point, the base VMAX SE array comes with a minimum of 48 146 GB drives (7 TB) with a list price of 250k. The high-end VMAX can be configured with more than 2 PB of raw SSD storage with estimated costs of up to $6 million. Similar costs to 2001, but an extraordinarily larger amount of storage.
Industry analysts estimate the capacity of new storage purchases is increasing 50% year over year within the large enterprise space, with storage prices decreasing at 25-30%. Any time the unit purchased increases faster than the price/unit decreases, the purchaser is shelling out more money overall.
Here in lies the myth of that “cheap storage”: Even though the price/GB is dropping, the Total Cost of Ownership (TCO) of that storage continues to rise, making your storage spend more today than 3 years ago. Let’s look at a few causes for the increase of TCO:
Can you trust a hardware vendor to help you buy less disk? Despite the myth that disk is “cheap”, storage is becoming a much larger percentage of the overall IT spend. Symantec is uniquely positioned with enterprise class tools to help customers tame these areas of storage growth and bring a halt to unnecessary storage purchases. Our customers are buying just-in-time, not just in case. Tools like VOM (Veritas Operations Manager) give insight from application to spindle to drive utilization and promote accountability across the IT infrastructure. Veritas Storage Foundation can deliver on the promise of “thin” storage by moving customers from thick to thin, and most importantly, staying thin. Symantec VirtualStore will maximize your VMWare environment through optimization and shared storage utilizing the best-in-class Clustered file System. Symantec Data Insight for Storage allows customers to get a handle on the unstructured data explosion and drive optimization through accountability.
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