The Value of Creating a LinkedIn Group
I’ve written before about the importance of building a LinkedIn presence for your business. And that is because LinkedIn is primarily a professional network, where there are opportunities to build rel...
Blog Articles
How do you handle social media in a crisis?
In today’s business environment, companies move at a rapid pace to provide customers with the best products and services—especially on social media. In times of a national or worldwide crisis when an ...
Symantec Partner Social Media Series
To help our valued partners better understand and utilize social media to connect with current and prospective customers, Symantec has kicked off a social media blog series just for you here on Symant...
LinkedIn: Three tips to get you started (or moving again)
Happy New Year, Partners! Here's a fresh opportunity to recommit yourself and/or your company to efforts on social channels. And if there’s one place your company should have a social presence, it’s o...
Connect with Customers Through Social Media
The world is becoming more and more social, and so is the sales process. More than 93% of B2B marketers are using social media to reach customers. And more than 56% of B2B marketers acquired new custo...
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