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Blog Articles

LinkedIn Advertising 101

LinkedIn is the place to find business professionals online. It has more than 225 million registered users around the globe, and about one third of those are in the US. If you are looking to find sale...

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Twitter Advertising 101

I have written before about the value of Twitter as a communications tool for Symantec Partners. Twitter is a great way for interacting with customers and prospects in a real-time conversation and can...

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Facebook Advertising 101

If you’re managing a Facebook community, you may have felt pressure to devote dollars to advertising. But is it really necessary? Facebook has admitted that on average, only 16% of your community sees...

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The Value of Creating a LinkedIn Group

I’ve written before about the importance of building a LinkedIn presence for your business. And that is because LinkedIn is primarily a professional network, where there are opportunities to build rel...

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Symantec Channel Marketing Update- May 2013

It’s been a busy year so far with several exciting changes with Symantec 4.0. The transition to becoming an even stronger company takes time but so far I have been very impressed with the progress we ...

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How do you handle social media in a crisis?

In today’s business environment, companies move at a rapid pace to provide customers with the best products and services—especially on social media. In times of a national or worldwide crisis when an ...

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